Money or medals? Who at grass-roots in the sport didn’t see this coming, technical doping reaps its rewards …
“ADIDAS may be about to follow Nike’s flight from professional swimming. The German company, which has poured tens of millions of dollars into the sport over the past 10 years, warned it could abandon competitive swimming and the race suit market if the sport does not introduce ‘fair and professional’ rules and approval processes.
A source close to the organisation that draws up guidelines for Fina, the international swimming federation, believes the sport’s financial future hangs in the balance at a time of economic crisis. The Sunday Times revealed last week (see below) that a call by USA Swimming to ban high-tech bodysuits from international competition coincides with the imminent arrival of the ‘doping suit’ – a skintight shoulder-to-ankle costume that will boost performance by interacting directly with a swimmer’s central nervous system and brain.”
(Via Adidas threatens to abandon swimming – Times Online: .)
